Amora--The modern dating app
The project aims to explore modern people's dating patterns and love concepts, and then design a set of service systems to solve the pain points faced by people in the current dating mode and the future social development trend.
We analyzed and iterated by integrating more than 200 pieces of data and information from interviewing different stakeholders and conducting cultural probes into an affinity diagram, and finally came up with three opportunity points.
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An ideal online dating experience matches you based on interests and personality, leading to an instant, effortless connection in person—so perfect, you leave the app for good.
the Process...
Secondary research
Gathering existing information from books, articles, reports, and online sources to understand the problem space
Fly on the Wall
Observing users in their natural environment without interference to gain unbiased insights
User
Surveys
Collecting quantitative and qualitative data from a broad audience through structured questionnaires.
Professional
Interviews
Conducting one-on-one conversations to gather deep, qualitative insights into user needs and behaviors
Cultural Probe
Providing users with self-documentation tools (diaries, cameras, prompts) to capture their experiences over time.
Insight
Affinitization
Organizing and synthesizing research findings by grouping related insights into themes.
Experience
Framework
Structuring user interactions and touchpoints to shape a cohesive and meaningful journey.
Design Solutions
Conceptualizing and creating user-centered ideas that address identified problems effectively.
Secondary research
User
Surveys
Cultural Probe
Fly on the Wall
Insight
Affinitization
Design Solutions
Experience
Framework
Professional
Interviews
We build a framework to determine what kind of core sentiment users want to get and what benefits they want to get, then analyze what features meet these needs, and finally turn these features into actual functions in the appliction.
(process book)